Post by account_disabled on Jan 10, 2024 9:37:37 GMT
On page optimization that can be done to improve search engine visibility is to work on the title: search engines, for the most part, still function as directories or lists of pages, attention, alphabetically ordered! However, the first business models based on optimization, clear precursors of on page SEO, are beginning to appear. 1996 Advances in Altavista’s software also benefit Yahoo!, which is beginning to consolidate its model as a search engine, leaving behind its character as a manual indexing directory. On page SEO is starting to develop this year, although there is not even a term to name these services. Generic keywords work, and the higher the density, the better! 1997 Attention, because this is the year in which the term SEO(Search Engine Optimization) is used for the first time in its current sense. All SEO is based on placing keywords on web pages, and the business models of optimizers are consolidating. Ask makes its appearance on the scene, with the firm intention of increasing speed, in a context in which search engine query processes are quite slow. 1998 Attention, Google is born from the hands of Larry Page and Sergey Brin. A historic moment if ever there was one.
But not only that… With Google, Page Rank is also born, and search engines evolve towards a model based on the ranking of results. It is a year of important developments: on the one hand, MSN launches Country Email List its own search engine (MSN Search); on the other hand, Goto develops the first PPC (Pay Per Click) advertising model , which, as you know, is an important field of digital marketing that SEO professionals also deal with. 1999 Meta tags, or “meta tags”, appear and will play an important role in on page SEO. They are easily readable and classifiable by search engines, and easily manipulated by SEOs (malicious chuckle). 2000 The world is not ending despite Y2K and the turn of the millennium. Google consolidates its position as a search engine. So much so that Yahoo! is abandoning Altavista’s technology to embrace Google’s technology. As a result, your query results are significantly improved. The Californian search engine launches Google Tolbar. 2001 If on page SEO is already a daily occurrence for many platforms and websites, now off page SEO is taking off. Links start to count for better results in the rankings and to improve the Page Rank. In fact, external links now count more than on page factors. That’s right, it does not matter the quality or the subject matter of the sites submitting the links. Only the number counts.
A glorious past that, by the way, will never be repeated. C’est la vie! As you can imagine, the first link farms appear, which will give so many headaches to googlers. 2002 When it comes to keywords, it is no longer only their density that matters, but also their strategic placement within a web page. Spam starts to proliferate, and search engines are forced to prosecute these practices by establishing penalties. Google launches Adwords, its advertising service based on sponsored links. 2003 There is already a market for buying and selling links, and spam has become a serious problem. Google takes measures and establishes penalties that bring down many websites (some of them unjustifiably). In this year there are no less than five updates to Google’s algorithm. One of them, called “Florida”, wreaks real havoc in November. Google launches Adsense. It also acquires Blogger, the free blogging platform. WordPress, its natural competitor in the blogging world, was also born.
But not only that… With Google, Page Rank is also born, and search engines evolve towards a model based on the ranking of results. It is a year of important developments: on the one hand, MSN launches Country Email List its own search engine (MSN Search); on the other hand, Goto develops the first PPC (Pay Per Click) advertising model , which, as you know, is an important field of digital marketing that SEO professionals also deal with. 1999 Meta tags, or “meta tags”, appear and will play an important role in on page SEO. They are easily readable and classifiable by search engines, and easily manipulated by SEOs (malicious chuckle). 2000 The world is not ending despite Y2K and the turn of the millennium. Google consolidates its position as a search engine. So much so that Yahoo! is abandoning Altavista’s technology to embrace Google’s technology. As a result, your query results are significantly improved. The Californian search engine launches Google Tolbar. 2001 If on page SEO is already a daily occurrence for many platforms and websites, now off page SEO is taking off. Links start to count for better results in the rankings and to improve the Page Rank. In fact, external links now count more than on page factors. That’s right, it does not matter the quality or the subject matter of the sites submitting the links. Only the number counts.
A glorious past that, by the way, will never be repeated. C’est la vie! As you can imagine, the first link farms appear, which will give so many headaches to googlers. 2002 When it comes to keywords, it is no longer only their density that matters, but also their strategic placement within a web page. Spam starts to proliferate, and search engines are forced to prosecute these practices by establishing penalties. Google launches Adwords, its advertising service based on sponsored links. 2003 There is already a market for buying and selling links, and spam has become a serious problem. Google takes measures and establishes penalties that bring down many websites (some of them unjustifiably). In this year there are no less than five updates to Google’s algorithm. One of them, called “Florida”, wreaks real havoc in November. Google launches Adsense. It also acquires Blogger, the free blogging platform. WordPress, its natural competitor in the blogging world, was also born.