Post by ivykhan885 on Mar 10, 2024 3:50:39 GMT
Email marketing is an important component of a strategic marketing mix, capable of covering all the different contact touchpoints with the potential customer. A powerful tool in many sales sectors, but especially in hospitality, where timely and personalized communication lays the foundation for a relationship of loyalty between guest and facility. Therefore, if you have not yet applied yourself to email marketing in hotels, you should absolutely do so, possibly following the trends revealed by TravelBoom for 2024. Greater focus on content and message Providing engaging and interesting email content continues to be a major marketing trend in 2024. With nearly 90% of businesses communicating via email , content must be well executed to stand out. New for 2024 is a focus on the needs of your guests, including accessibility considerations. For you hoteliers, your central reservations system ( CRM ) and/or property management system Improved software capabilities allow you to embed a variety of elements into emails to create engaging content experiences, and accessible templates promise that every reader.
gets the right message message. 1. Accessibility Making content easy to read for every email list recipient is a predominant trend this year. Make sure your email follows a logical order and includes headers so that virtual assistants and screen readers – often used by users – can navigate the content. Color contrast is vital for readability, so choose your palette wisely. Use alt text, video transcripts, and descriptive link text to make the information in images or infographics accessible to everyone. 2. Storytelling Storytelling remains an important trend in 2024 and offers readers an emotional Australia Telegram Number Data connection by presenting a person, a problem and a solution through an impactful narrative designed to relate. It is expected that in 2024 storytelling will include more visual elements, such as infographics, videos, photos. 3. User Generated Content When you need to fill a content gap or are looking for something new to freshen up your email marketing plan, turn to user-generated content (UGC). Reuse guest photos, testimonials, or reviews in your emails (with their permission). Messages featuring UGC often impress travelers with the authenticity and personal perspective they offer. 4 . Interactive email content Boring, text-heavy emails are obsolete: experiment with engaging content with transition effects and animated buttons. When users interact directly with text or image elements in the body of the email, they are more likely to click through to the website.
Examples of interactive content for a hotel might include an image slideshow showcasing a tourist destination, a video about a new service, or a survey to allow guests to choose their favorite experience during their stay. Email templates The days of HTML for email creation are a thing of the past: your software's template library probably provides a quick way to achieve a consistent, on-brand look without requiring technical skills. When creating your message, a drag & drop interface makes it easy to reorganize and edit content. Best practices are built in, so your email is automatically responsive, images are optimized, and accessibility features are already in place. AI for personalization Message personalization is certainly not a groundbreaking concept, but the use of Artificial Intelligence (AI) to personalize email marketing for hotels emerges among the top trends of 2024. Instead of creating generic content for a large segment of audience, you can use generative AI tools to refine text and content and engage narrower target niches. Here are some ways marketers will use AI in 2024 to create a more personalized email experience: Sophisticated segmentation: AI can identify guest characteristics and behaviors, as well as past purchasing trends, to create specific user groups more efficiently than humans; it can also “clean” the list based on response rates. Automatic emails: AI can help create an automatic.
gets the right message message. 1. Accessibility Making content easy to read for every email list recipient is a predominant trend this year. Make sure your email follows a logical order and includes headers so that virtual assistants and screen readers – often used by users – can navigate the content. Color contrast is vital for readability, so choose your palette wisely. Use alt text, video transcripts, and descriptive link text to make the information in images or infographics accessible to everyone. 2. Storytelling Storytelling remains an important trend in 2024 and offers readers an emotional Australia Telegram Number Data connection by presenting a person, a problem and a solution through an impactful narrative designed to relate. It is expected that in 2024 storytelling will include more visual elements, such as infographics, videos, photos. 3. User Generated Content When you need to fill a content gap or are looking for something new to freshen up your email marketing plan, turn to user-generated content (UGC). Reuse guest photos, testimonials, or reviews in your emails (with their permission). Messages featuring UGC often impress travelers with the authenticity and personal perspective they offer. 4 . Interactive email content Boring, text-heavy emails are obsolete: experiment with engaging content with transition effects and animated buttons. When users interact directly with text or image elements in the body of the email, they are more likely to click through to the website.
Examples of interactive content for a hotel might include an image slideshow showcasing a tourist destination, a video about a new service, or a survey to allow guests to choose their favorite experience during their stay. Email templates The days of HTML for email creation are a thing of the past: your software's template library probably provides a quick way to achieve a consistent, on-brand look without requiring technical skills. When creating your message, a drag & drop interface makes it easy to reorganize and edit content. Best practices are built in, so your email is automatically responsive, images are optimized, and accessibility features are already in place. AI for personalization Message personalization is certainly not a groundbreaking concept, but the use of Artificial Intelligence (AI) to personalize email marketing for hotels emerges among the top trends of 2024. Instead of creating generic content for a large segment of audience, you can use generative AI tools to refine text and content and engage narrower target niches. Here are some ways marketers will use AI in 2024 to create a more personalized email experience: Sophisticated segmentation: AI can identify guest characteristics and behaviors, as well as past purchasing trends, to create specific user groups more efficiently than humans; it can also “clean” the list based on response rates. Automatic emails: AI can help create an automatic.