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Post by account_disabled on Dec 6, 2023 9:35:16 GMT
Start with some core phrases, such as “wedding photographer”, and check the keywords that seem relevant. When done with the list, download those keywords to .csv and organize them into category we use color coding for this . SEM Strategy If you want to get traffic to your site immediately, your best bet is to run Pay-per-click PPC campaigns on either Google, Yahoo, or Bing. Yahoo and Bing are generally cheaper, but get far less traffic than Google, so let’s focus on Google’s PPC advertising, Adwords. Using your already compiled list of keywords, create campaigns for keyword wedding photo editing service groupings and activate the campaign. When first starting out, it’s a good idea to automate the campaign and let Google do the bidding for you. SEO Strategy The SEO portion of your campaign will focus on on- and off-site changes to your site that will help with organic search engine rankings. On-site Optimization Using those keywords you can modify Title tags, descriptions, and content on your site to include. The most-searched, most-relevant phrases, making sure not to overuse them so much that content doesn’t sound natural. Next, go through your site and work on your internal linking. Off-site Optimization Once your site is fully optimized, it’s time to move on to off-site factors that promote your site. Step one: send out a press release announcing your new online web presence. PrWeb is good for this. Next you’ll need to get links to the site, which can be done by analyzing competition with a program such as ahrefs.com.
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